Caller Experience Marketing
Opportunity isn’t just knocking; it’s calling. Every caller you put on hold represents a chance to strengthen your company’s brand image and promote the value of your products and services. A thoughtful Caller Experience Marketing strategy that’s executed well benefits your callers and your company. (By the way, according to a 2013 study, the average consumer will spend 13 hours per year on hold.)
With Caller Experience Marketing from a CEMA-member organization, your callers on hold will hear interesting content designed to start conversations and drive sales, all while shortening their perceived hold times.
We work with you to create unique on hold content that’s based on information you want to impart to your customers and the types of valuable content they want. Your custom messages are then recorded by professional voice talent. The result is a more enjoyable caller experience marketing for your customers and a versatile and effective marketing tool for you.
Case Studies: BusinessVoice, Premier, 1-800 ONHOLD
“[We are] very fortunate to contract with BusinessVoice to meet our system’s On Hold Marketing needs. We view our On Hold Marketing as yet another way to market all of the free services and programs our system has to offer, and based on patron feedback, this service is a key promotional tool.” – Rhonda Sewell, Toledo-Lucas County Public Library / A BusinessVoice Client