Direct mail campaigns are great for reaching a wide range of customers, but with the costs of paper, printing and postage, and the time involved in production, they can be expensive and difficult to implement. With the Internet, however, you have the ability to reach existing and potential customers via E-Mail Marketing.
Think of your business as a private club and your E-Mail Marketing offers as an exclusive benefit that your customers enjoy. You can share special offers, online coupons, new product information and more with your subscribers. E-Mail Marketing can also generate store traffic, drive visitors to your website, and build positive relationships between you and your customers.